The movie, It, is based on the novel by Stephen King and features Pennywise, a killer shape-shifting being that usually takes the form of a clown. The movie is on the path to have a big box office debut, and even the clown-only screenings at the Alamo Drafthouse are selling out so fast that they've had to add even more of the specialty events to meet demand.
The WCA is reminding its members that, "We bring a happy, joyful, creative, caring, positive and fun experience to our audiences" and that "the character in the movie "It" should be understood to be a fantasy character, not a true clown".More news: Texas Mother Died Saving Daughter 'Clinging' to Her in Harvey Flood
Of course, when casting blame, you can not go past last year's spat of spooky stalkers wearing clown costumes, which Wikipedia solemnly names the 2016 clown sightings.More news: Three killed as floods swamp India's financial hub Mumbai
Judging by how terrifying It looks, it may be awhile before the clown industry gets back on track.
"It" creeps into theaters September 8. King has addressed the complaint before, tweeting that "The clowns are pissed at me". The most interesting bit comes from King, who seems genuinely surprised at just how great a job director Andy Muschietti did with the material. It focuses on the Losers Club, the group of kids who become determined to face their fears and do something about a clown named Pennywise who terrorizes their town every twenty-seven years. "That introduced the concept of this character", she explained. "Don't kill the messengers for the message".More news: Drinkwater asks to leave Leicester amid Chelsea bids
No matter what, to combat the current downturn, the World Clown Association has released a helpful guide on how to survive the clown recession titled "WCA Stand on Scary Clowns!". [Pennywise] is a science-fiction character. Pennywise is portrayed in the new film from Warner Bros. and New Line Cinema by Bill Skarsgård, and his hair-raising malevolence in early trailers have once again stirred fear and hostility toward real-life clowns. "It's not a clown and has nothing to do with pro clowning".
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