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Cowboys have highest value in National Football League, according to Forbes

19 September 2017

According to a 2017 ranking by Forbes released Monday, that's an 11 percent rise from the team's value the previous season.

Globally, according to Forbes' rankings of July, the Cowboys are followed by baseball's New York Yankees at $3.7 billion, a figure the Patriots have tied.

The average team is now worth $2.52 billion, according to Forbes.

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Forbes says the value of the Bills was up 7 percent since a year ago, better than 13 other teams, but they were still looking up at the Detroit Lions ($1.7 billion) in 31st place.

The Cowboys, for more than a decade the NFL's most valuable team, are now the top franchise on the planet with Forbes placing their worth at $4.8 billion.

2013: $840 million (31st of 32 teams). That's more than double (an inflation adjusted $1.1 billion) what the teams were worth in 2007, the first full year under Roger Goodell's leadership.

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Working against National Football League team valuations, however, are sluggish TV ratings, which declined 8 percent last season, Forbes said. Values increase with inflation, postseason revenue, rights fees and stadium renovations.

The Panthers had profits of $102 million last season, Forbes said, thanks to ticket sales, merchandise sales and other revenue streams.

The Falcons enjoyed a league-high 16-percent increase from last season, coming in at No. 15 with a value of $2.475 billion.

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Still, the Bills, who once again ranked 32nd with a $1.6 billion value, represent just one of five teams with an under-$2 billion mark.

Cowboys have highest value in National Football League, according to Forbes