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YouTube Is Taking Down Those 'Dangerous' Tide Pod Challenge Videos

19 January 2018

In 2012, Procter & Gamble released Tide Pod laundry detergent packs and soon after, reports revealed an increase in calls to poison control centres because thousands of children were consuming the product due to their sweet-like appearance.

"My 16-year-old son has been making all these jokes about Tide Pods and showing me all the memes with them and he saw that they had them here with the donuts and so I told him I would buy him some", said Melissa Beshirs, a Haysville resident.

Tide Pods have been the internet's forbidden fruit for weeks now, but a new crackdown on YouTube is trying to slow the meme's roll a bit. The video was posted to Twitter on January 12 and has received more than 60,000 retweets and 125,000 likes.

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Hurts Donut Company in Oklahoma created its own spin on the viral, and risky, Tide Pod Challenge.

Doctors say eating real laundry pods can be unsafe and cause respiratory distress, respiratory failure, and even severe cases - death.

At the start of the clip, the man squeezes out the soap from a tide pod and tries to vape. "It's a highly toxic and poisonous mix of detergent meant to wipe out dirt and grime", she said. Tide had to hastily shoot and upload a video where The Gronk of the New England Patriots tells the world not to eat the pods. "DOING LAUNDRY. Nothing else", Tide captioned the video. "Get teenagers to do their own laundry". In December 2015, The Onion posted a satirical narrative from the perspective of a little boy with the intent of eating a Tide POD.

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Stephen Kaminski of the American Association of Poison Control Centers says, 'We have seen a large spike in single-load laundry packet exposures among teenagers since these videos have been uploaded'.

In March 2017, CollegeHumor posted a short in which a man is mentally tortured by the idea of eating Tide PODs, entranced by their bright colors and potential flavors. The tweet got over 8,000 retweets and 25,000 likes. Like all household cleaning products, they must be used properly and stored safely.We collaborated with Tide spokesperson Rob Gronkowski to create a safety message that relates to young people who are participating in this conversation on social media. Safety is no laughing matter, ' Tide said in a statement.

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YouTube Is Taking Down Those 'Dangerous' Tide Pod Challenge Videos