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Google Mobile Search Adds Instagram Like Stories

14 February 2018

The open source AMP framework, which is created to enable blazing-fast and efficient mobile web pages, is now used by 31 million domains. There are no ads in AMP stories, which hints towards a distraction-free tool for Google users. Today Google said AMP is merely meant to make the mobile web more accessible to developers, claiming small publishers face challenges in building high-performance content.

If you're familiar with Snapchat or Instagram stories, these new ones on Google work pretty much the same way.

As of now, AMP Stories does not allow advertising to be incorporated.

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The accelerated mobile pages (AMP) project has come a long way since Google first announced the initiative to the world back in 2015.

Users will only have to tap on any of the stories to start viewing AMP Stories.

That makes it similar to Snapchat Stories and Instagram Stories.

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The publishers which have been working with Google in developing AMP stories for the web are; Time Warner's CNN, Hearst, Mashable, Meredith, Mic, Vox Media and Washington Post. Images and text can be used interchangeably depending on the context, and the format has been developed specifically for the mobile platform. Once a user is done viewing an AMP Story, swipe down from the top to return to the Google search page. And because the framework is open-source, other email clients besides Gmail will also be able to integrate the technology. Our stories will appear in a new "Visual Stories" carousel below the search bar. A new AMP for Email specification is being added, which promises to take regular emails and make them arguably even more annoying and attention-hungry.

The Stories format is one that's picked up a lot of steam over the past couple years, and it'll be immensely interesting to see how people take to them showing up in their online searches.

AMP stories are available for everyone to try on their websites from today.

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For now, Google is testing AMP-powered Stories and will roll them out more significantly over time. Also, per Google documentation, our AMP pages rel=canonical to our non-AMP pages.

Google Mobile Search Adds Instagram Like Stories