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Amazon's latest Prime perk: 5% cash back at Whole Foods

20 February 2018

John Mackey, the CEO and co-founder of the chain said the chain was excited to launch its Amazon Rewards Visa card in its stores, with benefits to customers on every purchase they make at Whole Foods.

Plus, they also get 2% back at restaurants and gas stations and 1% back on all other purchases. The announcement offers an opportunity to remind everyone about Prime, the fact Amazon offers a Visa card, Whole Foods, and the very generous "5 percent back" offer.

In addition to receiving 5% back on Whole Foods purchases, Amazon Prime Rewards Visa cardholders earn the same percentage back on orders.

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Amazon has added yet another perk to its $99-per-year Prime membership scheme. The retailer already has the same offer for cash back rewards to cardholders who purchase items on their website.

Amazon acquired Whole Foods previous year for $13.7 billion.

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Earlier this month, it started delivering on that promise by offering free two-hour delivery from Whole Foods to Prime members in four cities.

Amazon has announced that its Rewards Visa cardmembers will be receiving rewards for shopping at Whole Foods.

Amazon has also made other moves since taking over Whole Foods. It's yet another example of Amazon's $13.7 billion acquisition in action.

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This is just the latest in a number of incentives introduced by Amazon to get more Prime members visiting Whole Foods. But by December, there were reports of some prices inching higher.

Amazon's latest Prime perk: 5% cash back at Whole Foods