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United Kingdom regulators search scandal-hit Cambridge Analytica's offices

25 March 2018

Zuckerberg also admitted some blame for the data misuse, saying, "I started Facebook, and at the end of the day I'm responsible for what happens on our platform". And if we find that developers misused personally identifiable information, we'll ban them from our platform and we'll tell the people who were affected.

With the recent Cambridge Analytics scandal involving Facebook on breach of data protection, it's pertinent to be mindful of what information apps and organisations have access to going forward.

Facebook's response, however, is limited to a narrow range of technical changes that will further limit the data apps can collect and lead to audits of apps that exhibit troubling behaviour.

Fear and speculation snowballed and somewhere in the mix, Cambridge Analytica went from being a cleverly-marketed data analysis company to a digital Svengali capable of masterminding election outcomes in the United States and overseas. "Facebook is something that touches a lot of Americans, and the notion that not just your information, but analytic information about people who are your friends on Facebook is also being shared is something that the vast majority of users were not aware was a possibility".

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Reps. Greg Walden of OR and Frank Pallone of New Jersey said in a brief statement that the "latest revelations regarding Facebook's use and security of user data raise many serious consumer protection concerns". And we'll make it easier for you to understand which apps you've allowed to access your data. But by focusing on the mechanics of how apps work on its service, he said, Facebook is failing to take meaningful action to ensure it's not "weaponized" by scammers, manipulators and other nefarious types.

He said: "The requirement for data security is becoming paramount and certainly regulators across the region are aware of the issues". It has also deepened concerns about the social media network's ability to avoid being exploited to spread propaganda and sway elections.

A former Cambridge Analytica employee claims the company harvested information from 50 million Facebook users.

You deserve to have your information protected - and we'll keep working to make sure you feel safe on Facebook. He said the company was able to amass the database quickly with the help of an academic, Aleksander Kogan, who developed a Facebook app called "This is Your Digital Life" that appeared to be a personality test. "It's not too hard to figure out where our political leanings are based on the pages we visit, the news stories we read and things like that", said Eldridge.

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On the left you'll see a list of privacy, apps, adds and more. In the final option under privacy, you can opt out of allowing search engines outside of Facebook to link to your profile. Various U.S. congressional committees are also seeking answers, although Democrats and Republicans have disagreed on what steps to take.

Second, and more important, you have to know the future will get very odd.

They went up a side set of stairs at the building in New Oxford Street, London, and were seen on the second floor - where Cambridge Analytica has its offices.

Facebook may even claim to know your political preference.

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With true friends, the more you learn about each other the more you like, trust and want to spend time with each other.

United Kingdom regulators search scandal-hit Cambridge Analytica's offices