The messaging platform, which is owned by Facebook, is hiking its minimum user age in Europe to 16 from 13 in order to comply with a tough new data privacy law.
The change is unlikely to go down well with WhatsApp's younger users, as a 2017 Ofcom report shows that around a third of UK-based 12 to 15-year-olds use the messaging app. A company blog post later elaborated, "Everyone - no matter where they live - will be asked to review important information about how Facebook uses data and make choices about their privacy on Facebook". The privacy policies of platforms - be it Twitter, Facebook, or anyone else - are going to be under greater scrutiny, but how much data the companies are still collecting is hard to ascertain. If this is not done, users will not see the fully personalised version of Facebook.More news: Golden State Killer suspect facing additional murder charges
The company made the move to comply with the EU's General Data Protection Regulation (GDPR), which aims to give people more control over how organisations use their data.
Matthew Kershew, director of content at Iris, an advertising agency and management consultancy, says WhatsApp's new policy is "just a gesture", and is likely to be unenforceable.
Only half (51%) of companies say they have all the systems in place that will allow them to remove EU Citizen data from servers upon the request, including back-ups, in accordance with Articles 16 & 17 of GDPR.More news: Sensex loses 100 points to close shade above 34500
Facebook, by the way, has a big blue button for consent, but a mere hyperlink for deleting your account if you disagree with the new rules - even though deletion is the more momentous decision.
The EU data regulators are chiefly concerned over WhatsApp's sharing of user data with parent company Facebook. In the coming weeks, you will be able to download and see the limited data that we collect.More news: Top Houthi official killed in Saudi-led air strike in Yemen
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