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Ford May Be Abandoning Car Market in US

28 April 2018

The company said in its Q1 results that the Ford auto portfolio in North America will transition to two vehicles; the best-selling Mustang and the all-new Focus Active crossover coming out next year.

Martinez's schedule didn't provide a schedule for the Fusion, as that vehicle, according to him, will be around for a few more years. That is slightly higher than the $1.59 billion, or 40 cents a share Ford earned in first quarter of past year.

Ford's decision makes Fiat Chrysler's move in 2016 to ax two of its sedansappear tame.

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For first-quarter 2018, Ford reported revenue of $42 billion, up 7 percent from first-quarter 2017, and net income of $1.7 billion, up 9 percent year-over-year. The 9 percent increase in quarterly profit can be nearly entirely attributed to a drop in the automaker's effective tax rate to 9 percent from 28.6 percent, Ford officials said. The firm projects pretax profit margin of almost 8% across the globe and 10% in the region of North America by 2020. "Where we can raise the returns of underperforming parts of our business by making them more fit, we will". In 1997, after five years at the top, the Toyota Camry and Honda Accord bumped the Taurus down to third, according to the New York Times. And executives said they're reviewing strategic plans for South America, a market where Ford has been consistently losing money.

Ford will cut $5 billion from capital spending from 2019 to 2022, reducing it from $34 billion to $29 billion.

"Everything will be on the table" to fix the company, CFO Bob Shanks told reporters on Wednesday at the company's headquarters in Dearborn. The automaker began the year flagging to investors that pricier raw materials including steel and aluminum would contribute to profit declining in 2018.

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Ford has hinted it might decide to retire much of its sedan portfolio. The fact that people are buying more SUVs to the detriment of cars is not exactly news, so we won't be too surprised if other automakers will go down the same road in the years to come. The company will continue to sell trucks and SUVs, which will now make up 86 percent of its automobile sales by volume. "But most people aren't expecting it until late 2019 or 2020 and that brings up the wild card of, 'Will we be in a recession by then?'"

"We're starting to understand what we need to do and making clear decisions there", Hackett said. The hand-wringing maybe that has been around in our business is gone.

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Ford May Be Abandoning Car Market in US