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Facebook to launch dating service

05 May 2018

Facebook is diving into the dating game. Since Facebook had a lot of new features to discuss, Zuckerberg didn't clarify his comments or release too much additional information during his presentation. The announcement was made by Facebook CEO Mark Zuckerberg at the F8, which is the company's annual conference for developers.

Zuckerberg said the new dating features will be optional.

"And if we are committed to building meaningful relationships, then this is perhaps the most meaningful of all", he told the conference.

Facebook Inc. announced it's rolling out a new dating feature, sending shares in matchmaking app company Match Group Inc. and its owner IAC/InterActiveCorp. plunging. Users will also have the option to discover potential suitors with similar interests through their Facebook groups or events.

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For those anxious about privacy, the dating feature will not be shown to existing Facebook friends. The plan is to boost users' engagement and increase time spent on the platform by introducing a feature that would matchmake people on Facebook.

He goes on to state that this might affect the Facebook usage experience in the interim, but the enhanced control will presumably put the way information is used back in the hands of users. "We also can't help but feel there is some potential backlash lurking from the recent data leak that may cause users to think twice before putting highly personal information in their dating profiles".

Zuckerberg also said the dating feature will not suggests users' friends to date.

Tech companies are under intense scrutiny about how they protect customer data after Facebook was embroiled in a huge scandal where millions of users' data were improperly accessed by a political consultancy.

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The company began seriously considering adding a dating service in 2016, when Zuckerberg posted on his Facebook page a photo of a couple who had met on the network, Cox said.

There were also some online rumblings that the dating feature might be open only to people who list themselves as "single" and not those who are "married" or "in a relationship", ignoring the subset of people who are in non-monogamous relationships. Match Group, the parent company of, saw its stock drop more than 22 percent.

The company also planned to launch an artificially intelligent bullying filter to Instagram communications, to block "language meant to harass or upset people", and revealed it was working on a tool to allow big businesses to communicate with WhatsApp users. "Facebook's entry will only be invigorating to all of us".

And amid concerns about how Facebook is sharing user data, Bumble announced last monththat iOS users no longer need to signup or login with Facebook.

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"Come on in. The water's warm", Levin said.