Wednesday, 23 May 2018
Latest news
Main » Facebook US users still loyal to the social network, research reveals

Facebook US users still loyal to the social network, research reveals

08 May 2018

Users dissatisfaction with the platforms, rather than pursuing competing alternatives, was among some of the reasons they left Twitter specifically, according the Alpha, the firm responsible for the poll.

The Information Commissioner's Office (ICO) served an enforcement notice on SCL Elections, Cambridge Analytica's parent company, on Friday.

By no surprise, Facebook is the most popular social media platform of all by a long shot.

More news: Putin, Macron urge world to back Iran deal as Trump decides

The national online poll, conducted April 26-30, found that about half of Facebook's American users said they had not recently changed the amount that they used the site, and another quarter said they were using it more.

The order comes days after both firms filed for insolvency after reports that Cambridge Analytica had improperly obtained data on tens of millions of Facebook users without their knowledge or consent.

A United Kingdom data privacy watchdog group, Information Commissioner's Office (ICO) has reportedly ordered Cambridge Analytica to return all of the personal data it collected from an American professor amidst the Facebook privacy scandal. "Nobody's outraged on a visceral level", Michael Pachter of Wedbush Securities told Reuters. The Cambridge Analytica privacy scandal erupted on 16 March, prompting the hashtag #deletefacebook.

More news: How Analysts Rated The Unite Group plc (LON:UTG) Last Week?

Sixty-four percent of social media users in the USA check Facebook at least once a day (44 percent check continuously throughout the day), according to a poll by Reuters in partnership with marketing analytics firm Ipsos of 2,194 social media users during the last week of April.

Although it's not entirely consistent with the previous question, roughly 78 percent said they knew how to change their Facebook privacy settings, while 22 percent said "no" or "don't know". In fact, 22 percent said they have been using Facebook more often since the privacy crisis. An additional 2 percent said they didn't have a Facebook account.

With the Cambridge Analytica scandal revealing massive misuse of Facebook users data, Germany's justice minster has said that the social network must bring changes and become more transparent with users.

More news: Decked Up In White, Sonam Kapoor Is The Epitome Of Grace & Elegance

But after Facebook rallied following blow-out first-quarter earnings, sentiment on the stock seems to have turned around.

Facebook US users still loyal to the social network, research reveals