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Sears strikes partnership to install tires sold through Amazon

10 May 2018

The partnership with Amazon.com - which allows customers who buy tires online to ship them to a Sears Auto Center to be installed - is a first for a bricks-and-mortar retailer, Sears said.

The partnership includes Amazon orders for the DieHard brand, which is owned by Sears.

Sears Holdings Corp's new deal will have it handling tire installation and balancing for Amazon customers.

Amazon.com, Inc. (NASDAQ:AMZN) has thrown Sears another lifeline, and share prices of the latter responded accordingly. The recovery has yet to arrive.

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The spokesman said that there will be a standard installation fee paid to Sears. Shares of Sears Holdings Corp., which are down 70 percent in the previous year, spiked 18 percent to $3.26 after the deal was announced.

Information of this venture delivered Sears' inventory soaring up to 22 per cent in ancient trading.

Lampert is the biggest shareholder in Sears, with a more than 30 percent stake, and a major lender to the company. It has announced numerous store closings over the previous year, and its stock has been consistently dipping.

"We needed liquidity; I've provided it, but we can't operate if we don't have the necessary liquidity", he said, adding that the company is "far from where I hoped we would be at this point". Sears will also now sell its DieHard vehicle tires on Amazon.com. Sears also already sells its Kenmore home appliances on Amazon.

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Sears said the service will roll out to its auto service centers nationwide over the next couple weeks.

The department store chain said Wednesday that it will soon start delivering and installing vehicle tires for customers who purchase them on Amazon's website.

In April, it tapped electronics chain Best Buy to sell smart televisions with the capabilities of its voice aide Alexa baked in.

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Sears strikes partnership to install tires sold through Amazon