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Gap Apologises For Flogging Shirts With Map Of China Bereft Of Taiwan

15 May 2018

Self-ruled Taiwan is claimed by Beijing as Chinese territory, and has become one of China's most sensitive issues and a potential military flashpoint.

According to social media site Weibo, the map printed on the Gap T-shirt, which is now being sold in Canada, did not show the Chinese claimed territories, forcing the retail giant to apologize.

Gap has apologized to China after an image of a t-shirt on sale in Canada went viral.

Taiwan's foreign ministry has asked Air Canada for a "speedy correction" following the airline's decision to list Taipei, the capital of Taiwan, as a part of China on its booking website, according to a statement from the ministry on Tuesday.

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The company said it strictly abides by Chinese law and will devote itself to greater scrutiny to avoid similar errors in the future.

I can't imagine that, as a graphic designer for U.S. clothing giant Gap, you would have ever anticipated that part of your job would require officially apologising to the nation of China thanks to an worldwide upset you caused with one of your shitty shirt designs.

The White House hit back at the push earlier this month, calling the demands placed on airlines "Orwellian nonsense".

Another post said: "Resist such a rubbish company!"

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"China's internal Internet repression is world-famous".

Delta Air Lines, hotel operator Marriott and fashion brand Zara are among businesses that have apologized to China for referring to Taiwan, Hong Kong, and Tibet as countries on websites or promotional material. The photo of the Gap tee was snapped inside a store in Canada, and The People's Daily, the official newspaper of the Communist Party, tweeted a photo with the "correct" version of the map.

Aside from Taiwan, Chinese troops marched into Tibet in 1950 to bring the region under Beijing's control. Last year, German carmaker Audi was in hot water for omitting Taiwan and parts of western China on a map used at their annual meeting, while Mercedes-Benz apologized in February for quoting the Dalai Lama, the exiled spiritual leader of Tibet, on Instagram. But Gap's China headquarters in Shanghai said the T-shirt had not been released in China.

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Gap Apologises For Flogging Shirts With Map Of China Bereft Of Taiwan