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Whole Foods Officially Replaces Rewards Program with Amazon Prime Deals

17 May 2018

Amazon Prime members will get discounts and special deals at selectWhole Foods Market stores, Amazon announcedon Wednesday, May 16.

Since the grocery chain's acquisition in August 2017, the company has slashed the price up to 30 percent on over 100 items at Whole Foods and introduced one- and two-hour delivery options in select cities in Texas and Ohio. Whole Foods is viewed by many as overpriced; discounts to Prime members might lure some of them away from Walmart and into the pricier Whole Foods locations for shopping.

Nearly immediately, these efforts materialized as across-the-board price cuts, making Whole Foods much more competitive with other grocery stores. "With a total of 463 stores in the US and roughly 1% share of the separated USA grocery market, Whole Foods had gained strength since the last summer when it merged with Amazon".

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To access the deals, download the Whole Foods Market app, sign in with your Amazon account, and scan the app's Prime Code at checkout.

An example of one of those weekly rotating specials recently was $10 off per pound of wild-caught halibut steaks. That time may have finally arrived, as Whole Foods is starting to get the Prime treatment.

The new Whole Foods offerings will expand the universe of Prime benefits and help keep customers in Amazon's ecosystem for mutually beneficial results. Or, customers can opt in to use their phone number to save at checkout. On top of that, if you're holding an Amazon reward credit card, you qualify for an additional 5% off. According to Morgan Stanley, 40 percent of Whole Foods shoppers fall into that category.

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Meanwhile, the leading e-retail company has started offering other Prime benefits in Whole Foods branches.

More information about the discount program can be found here.

Early moves by AMZN to leverage its Whole Foods ownership were relatively low-key. As the first national certified organic grocer, Whole Foods Market has over 470 stores in the United States, Canada and United Kingdom.

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Whole Foods Officially Replaces Rewards Program with Amazon Prime Deals