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New privacy law forces some US media offline in Europe

26 May 2018

Experts and consultants Moneycontrol spoke to said that most Indian organisations have not taken the regulation seriously.

Misusing or carelessly handling personal information will bring fines of up to 20 million euros ($23.4m; £17.5m), or 4% of a company's global turnover.

"We're looking for big companies that really willfully violate the law, that kind of try to ignore it and try to get away with it", said Max Schrems, an Austrian lawyer whose NGO, None of Your Business, filed the lawsuits.

Second, PR. The world can now see exactly how careful countries are required to be when it comes to handling the personal data of European Union citizens.

You may have noticed your inbox being inundated with emails from companies asking you to review their privacy policies, or asking you to re-subscribe to their mailing lists.

The Data Protection Act 2018 will force companies to use people's personal data responsibly or risk millions of pounds in fines.

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Do you have all the means you need to ensure that the regulations are complied with? This is usually sent by companies that have already obtained your explicit opt-in permission to collect your data in the past.

We have the law in place. They will also be able to demand an organisation discloses all the personal data it holds on them more easily and, for the first time, for free. It applies to anyone living in an European Union member country, and the legislation makes it harder for companies to collect your data without you knowing what they're using it for. Some of these state that they will never be allowed to email you again unless you click a button to opt-in, while others say nothing will change, and simply have a prominent link to unsubscribe. Plus, that consent must be easy to withdraw or change.

The emails say they're related to GDPR, but what does that mean, and why are you getting so many of them this week?

GDPR also aims to protect consumers even if their data is compromised.

The company should explain to you the nature of the personal data breach and who to contact.

"Strong data protection rules are the basis for a functioning Digital Single Market and for the online economy to prosper", he added.

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And the right to be notified of any data breach as quickly as possible. But in the US, it is.

"A New Zealand business that's doing business in Europe will have to be cognisant of these".

Another benefit for consumers?

The right to rectification: If a data subject finds out that a company has data on them that's incorrect, they can request that it gets updated.

"Over the last 18 months, we have taken steps to update our products, policies and processes to provide users with meaningful data transparency and control across all the services that we provide in the EU", Erin Egan, Facebook's chief privacy officer, said in an emailed statement.

For example, Apple has launched a new privacy portal where people can download all their personal data or delete their account, in other words providing people with the rights of access and erasure.

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New privacy law forces some US media offline in Europe