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Amazon Prime Video to stream live Premier League matches and highlights

08 June 2018

"The Premier League is the most watched sports league in the world".

Amazon will broadcast live Premier League matches and weekly highlights packages in the United Kingdom from the 2019-20 season, the tech giant has confirmed, while English top-flight clubs have agreed for any reform of broadcast revenue distribution to take league position into account.

Specifically, the vast online retailers will show one entire round of midweek matches in early December and one round of matches over the Christmas bank holiday. That results in 20 matches in total.

Amazon has secured the rights to show English Premier League football matches for the first time in further evidence of their financial might in the bidding wars for sports events, the league said Thursday.

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Amazon.com and the Premier League did not disclose the price achieved for the final package. It will all be at no extra cost.

Amazon Prime, which includes free delivery on purchases as well as music and video content, costs 79 pounds ($106) a year in Britain. Prime costs the equivalent of $106 per year in Britain.

That hope has now been delivered, although there is no confirmation yet on how much Amazon has paid for its games while BT has revealed it has paid only £90million (€102m) for the additional 60 games, bringing its total outlay to £975million.

The big six clubs - Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham - managed to get the necessary 14 votes out of the 20 to agree that from 2019/20, any increase in the current global rights package, will be distributed according to league position and not equally distributed between all 20 clubs as it has been up to now.

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Amazon Prime have bought the United Kingdom package Premier Sports have acquired for the Irish market, in a move that will send shock waves through Sky and BT Sport, who have dominated the British Premier League television market in recent years.

The US web retail giant has broken the stranglehold of Sky and BT Sport with a groundbreaking deal to livestream matches for the first time.

"We welcome Amazon as an exciting new partner and we know Prime Video will provide an excellent service on which fans can consume the Premier League". Amazon has now stepped in and scooped up one of those tranches of rights. Though Amazon may have gotten a discount, its Premier League price tag would still likely hit nine figures in US dollars.

Under the new formula, the maximum a club can receive is 1.8 times the amount received by the lowest-earning club, the Premier League said in a statement. Sky, whose biggest shareholder is Rupert Murdochs's 21st Century Fox, has 128 games each season in the same cycle.

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Amazon Prime Video to stream live Premier League matches and highlights