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Papa John’s starts pulling founder’s image from marketing

15 July 2018

Reports surfaced this week of John Schnatter using the N-word during a conference call in May while participating in a role-playing exercise created to prevent public relations crises, according to CNN. Over the last 24 hours our community has been fractured by the comments made by former UofL trustee John Schnatter.

Schnatter is Papa John's brand.

His face was off at least some materials by late morning Friday, though the company said the details and exact timing for everything were still being worked out.

In addition to appearing in TV ads in the past, Schnatter's image has been on packaging and in a logo that usually is all over the website of the Louisville, Kentucky-based company.

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Papa John's stock is up almost 3% Friday on the news.

"Five years from now, they might be able to start bringing him back".

Schnatter owns almost 30 percent of the company's shares, which fell after the report but rebounded when he said he would depart as chairman.

Schnatter had used the slur during a media training exercise, Forbes said. "Regardless of the context, you just can't use that vocabulary".

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Other fallout continued Friday.

Schnatter has also stepped down as the company's board chairman after apologizing for the comment earlier this week. Not only will the Papa John's name come off the football stadium, Bendapudi also said the school would take Schatter's name off the Center for Free Enterprise inside the business school. The company can not afford to alienate customers, with sales already under pressure from rivals such as Domino's.

Bendapudi said at a news conference in Louisville that she had informed Papa John's and Schnatter of her decision. The Associated Press first reported the news and a Papa John's spokesperson confirmed it to CNNMoney.

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Papa John’s starts pulling founder’s image from marketing